Quick Facts
The Challenge
Company: Jeeves Vacation Rentals (600 vacation rentals)
Market: Central Florida | Top domestic + international feeder markets
Audience: Families, multi-family groups, and group travelers (25+, mid-to-upper income)
Primary goal: Increase brand exposure + website traffic ahead of launch
KPIs tracked: Site visitors → conversions/leads → bookings → revenue
My role: Funnel strategy, channel planning, tracking + attribution, performance reporting
Jeeves needed to increase traffic and brand exposure ahead of a website relaunch and brand refresh—without losing visibility into what was working. The team also needed a clear funnel structure and reliable tracking to measure performance across every stage, not just top-line traffic.
From Awareness to Bookings: A Measurable Growth System
Ahead of a brand refresh and new website launch, I built a full-funnel marketing plan and tracking foundation—so growth was measurable from first click to booking for Jeeves Vacation Rentals.
What I Built
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Funnel framework + KPIs: Defined clear stages and success metrics aligned to the booking journey.
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Channel strategy by stage: Mapped each channel to a role in the funnel to support scalable reach and demand.
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Tracking + attribution foundation: Implemented measurement to connect marketing activity to visitors, leads, bookings, and revenue.
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Launch-ready execution plan: Created a repeatable approach the team could scale during and after the site launch.
Results
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Over a 6-month period, a $5,000/month program produced measurable growth across the funnel:
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Website visitors increased 60%
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534 leads generated
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424 bookings driven
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$1,664,257.10 in revenue
Additional Info
