Quick Facts
The Challenge
Business: Two locally owned live music venues + libation establishments (same city block, Central Florida)
Goal: Increase show attendance + acquire new guests
Audience: Older Millennials, Gen Z, and Baby Boomers within a 20-mile radius (upper low → upper middle income)
KPIs: Online ticket sales + in-house sales (plus list growth as a leading indicator)
Primary channels: Social media, email marketing, reputation management, online event ticketing platform
My role: Strategy, targeting + campaign execution, email growth + promotion cadence, performance reporting
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Drive attendance for both local shows and national acts with limited budget
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Increase new guest acquisition while supporting repeat visitors
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Build owned channels (email) so growth wasn’t dependent on paid spend
Hyper-Local Event Marketing for Two Live Music Venues (Micro Budget, Measurable Sales)
A lean, repeatable marketing system built to drive attendance and new guest acquisition—using local targeting, email list growth, and always-on visibility.
What I Built
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Hyper-local targeting approach: Radius-based geo targeting + genre/artist interest targeting to reach likely attendees
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Event promotion system: Consistent monthly campaign cadence for ongoing shows + boosted pushes for priority events
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Email list growth engine: Subscriber capture + segmented event sends to drive repeat attendance
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Reputation + visibility support: Ongoing reputation management to reinforce trust and improve conversion from social and search traffic
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Measurement setup: Clear KPIs tied to revenue (online ticket sales + in-house sales), with list growth as an early signal
Results
National-band campaigns (2 campaigns):
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Spend: $500
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Online ticket sales: $84,565
Ongoing monthly campaigns:
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Spend: $200/month
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Average month-over-month in-house ticket sales growth: +5.6%
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Email list growth: +3,000 subscribers
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Facebook subscribers: +54%
Additional Info
