Quick Facts
The Challenge
Project: Cyber Monday Campaigns — Nov 27, 2017
Portfolio: Multi-resort flash sale (your brief: 4 resorts; reporting deck highlights 3)
Constraint: 24-hour sale window + maintain 10:1 marketing ratio (your requirement)
Channels: Email, website popups, social (FB/IG/Twitter), Google Ads
KPIs: Website revenue, visitors, conversion rate, reservations, nights booked
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Coordinate multiple resort brands with different promos while keeping execution consistent
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Build urgency with a countdown and then convert within a 24-hour window
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Protect profitability with a strict ROI requirement (10:1 target)
Cyber Monday Flash Sale (24 Hours) — Multi-Resort Revenue Surge
A coordinated flash-sale system built across multiple resort brands—countdown → launch-day conversion—designed to drive bookings fast while maintaining strict ROI requirements.
What I Built
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Countdown distribution plan: teaser emails, scheduled social posts, and a “week-out” site popup to build anticipation
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Day-of launch system: email push, updated “Book Now” popup, social posts, and Google Ads coverage
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Resort-level campaign packages: landing pages + creative + paid search aligned to each resort’s offer
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ROI guardrails: spend controls and performance tracking to maintain required efficiency (10:1+)
Results
Floridays Resort
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Website revenue $98,528.60 | Visitors 3,999 | CVR 3.69% | Spend $723.54
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Baseline avg daily revenue $17,466.13 | Avg CVR 1.67%
Point Hotel & Suites
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Website revenue $17,941.51 | Visitors 1,302 | CVR 3.32% | Spend $62.98
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Baseline avg daily revenue $3,138.22 | Avg CVR 1.13%
Avanti International Resort
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Website revenue $22,791.70 | Visitors 3,255 | CVR 2.3% | Spend $519.32
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Baseline avg daily revenue $4,034.43 | Avg CVR 0.96%
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Email Campaigns
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3 sends | ~15% unique open rate | ~5% CTR | 90 reservations | 413 nights | $77,597.64 revenue
Additional Info
