Quick Facts
The Challenge
Client: Regenerative medicine provider (multi-cellular treatment / stem cell therapy)
Footprint: 5 clinics across the U.S.
Audience: Patients diagnosed with eligible chronic lung diseases (45+) + caregivers
Primary goal: Reduce CPL $859 → $150 while maintaining lead flow; scale lead production
KPIs: Cost per qualified lead + qualified lead count
My role: Paid search strategy, landing page optimization + A/B testing, campaign expansion/scaling, performance reporting
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CPL for qualified leads was too high to scale (~$859)
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Lead volume needed to be maintained while improving efficiency
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Required targeting of high-intent patients with specific conditions (and caregivers) without wasting spend on broad traffic
Paid Search + Landing Page Optimization for Regenerative Medicine (Quality Leads at Scale)
A conversion-first search program built to lower cost per qualified lead—without sacrificing volume—through tighter intent targeting and landing page testing.
What I Built
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Landing page UX + A/B testing: Improved conversion rate through testing layout, messaging, and form experience
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Bottom-of-funnel search build: New campaigns focused on high-intent, late-stage terms tied to treatable conditions
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Niche keyword expansion: Identified and scaled condition-specific terms into tightly themed ad groups
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Hyper-relevant landing page mapping: Matched ad group intent to dedicated LP variants for higher relevance and better CPL
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Cross-channel replication: Rebuilt winning structures across additional search channels to scale what worked
Results
In a 2-month testing cycle with a $50,000/month budget:
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Cost per qualified lead: $849 → $145 (82% decrease)
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Qualified leads: 65 → 95 per month (46% increase)