AI in Marketing

AI is transforming marketing faster than ever, but speed and automation alone don’t create meaningful brand connections. In this article, I explore the growing divide between thoughtful marketing and what I call “AI slop” - generic, emotionless content created without strategy, human review, or real audience understanding. The marketers who stand out won’t be the ones using AI the most aggressively. They’ll be the ones who combine technology with emotional intelligence, strat