<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Melissa Conn]]></title><description><![CDATA[Melissa Conn]]></description><link>https://www.melissaconn.com/the-growth-engine-room</link><generator>RSS for Node</generator><lastBuildDate>Tue, 02 Jun 2026 12:45:16 GMT</lastBuildDate><atom:link href="https://www.melissaconn.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Lazy Marketing is the Real Threat to Your Brand in the Age of AI]]></title><description><![CDATA[AI is transforming marketing faster than ever, but speed and automation alone don’t create meaningful brand connections. In this article, I explore the growing divide between thoughtful marketing and what I call “AI slop” - generic, emotionless content created without strategy, human review, or real audience understanding. The marketers who stand out won’t be the ones using AI the most aggressively. They’ll be the ones who combine technology with emotional intelligence, strategy, creativity, and]]></description><link>https://www.melissaconn.com/post/why-lazy-marketing-is-the-real-threat-to-your-brand-in-the-age-of-ai</link><guid isPermaLink="false">69fb55335caf4ed272bfe3bd</guid><category><![CDATA[AI in Marketing]]></category><pubDate>Wed, 06 May 2026 16:42:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f5e927_4f8ecc78c8c648b692c3c0b7665a14a4~mv2.png/v1/fit/w_1000,h_821,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Melissa Conn</dc:creator></item></channel></rss>